About the Social + Interactive Media Centre

The Social + Interactive Media Centre is a new research centre that supports a wide range of applied social, interactive and design projects. Funded by a 5-year grant from the Natural Sciences and Engineering Research Council (NSERC), the centre offers BC companies a way to tap the design, creative and technical expertise of Emily Carr faculty and students. The Centre's research program engages BC companies as collaborators in uncovering new ways to use social technologies and tackle interactive design challenges. 

The applied research capacity of the SIM Centre gives BC companies direct access to the innovative thinking, design skills and research expertise of BC's most creative faculty and students.

Our partners span the technology and creative sectors, including everything from web and software developers to film and animation companies, design firms and product manufacturers. These companies turn to the SIM Centre for expertise in areas including:

The SIM Centre can support industry partners by:

In addition, the Centre hosts workshops and events that connect tech and creative companies to the latest reseach and thinking on digital media and design. Through Centre events companies can meet new partners, innovators and researchers to support their own research, development and business growth.

Please contact us for more information on how the SIM Centre can support your company's success.


The SIM Centre is funded by a five-year research grant from the College and Community Innovation Program of the Natural Sciences and Engineering Research Council (NSERC).

The SIM Centre is funded by a five-year research grant from the College and Community Innovation Program of the Natural Sciences and Engineering Research Council (NSERC).

The CCI Program enables Canadian post-secondary institutions to increase their capacity to work with local companies to support applied research and collaborations that facilitate commercialization, technology transfer, adaptation and adoption of new technologies. The CCI Program increases the economic development of the community and creates new jobs based on know-how and technological innovation.

The grant provides 2.8 million in funding over five years; of this, industry partners have pledged over $500,000. This funding has allowed Emily Carr to establish the SIM Centre as the focal point of applied research projects with students, faculty, and industry partners working on projects at the intersections of digital and new media production and prototyping.

The Natural Sciences and Engineering Research Council of Canada (NSERC) is a federal agency whose vision is to help make Canada a country of discoverers and innovators for the benefit of all Canadians. The agency supports some 26,500 university students and postdoctoral fellows in their advanced studies. NSERC promotes discovery by funding more than 11,800 university professors every year and fosters innovation by encouraging more than 1,400 Canadian companies to participate and invest in postsecondary research projects.