Lat49

Lat49 offers location-based advertising that marries geospatial user experience experts with a sale and marketing group. It gives its customers access to the millions of people who use map-centric web sites every day.

More and more web sites mash up maps with different kinds of data, providing insightful new methods for viewing and analyzing information. Lat49 provides a revenue strategy to the thousands of online publishers that have included interactive maps as a feature on their Web sites.

Lat49 brings real world geo-targeting capability to online marketing. Lat49 provides advertisers with the unique opportunity to deliver messaging from a national branding level right down to very geo-targeted audiences at the local or neighborhood levels.

Projects: 

Hyperlocal mobile storytelling

Faculty members Maria Lantin and Suzi Webster have joined with the geo-targeting experts at Lat49 to explore the future of mobile storytelling.

Faculty members Maria Lantin and Suzi Webster have joined with the geo-targeting experts at Lat49 to explore the future of mobile storytelling. This research project marries neighbourhood public space, locally-relevant fiction and GPS enabled mobile devices to deliver audio narratives based on the listener's location.