Alexandra Samuel is an expert on social media and online participation. Her writing and research focus on how social media is transforming work, politics, and personal relationships. As a principal with Social Signal, one of the world’s first social media agencies, she has shaped the online strategy for a wide range of online community projects, including Tyze, Change Everything and NetSquared. She blogs about social media and online culture for Oprah.com, Harvard Business Review and on alexandrasamuel.com. She holds a Ph.D. in Political Science from Harvard University and a B.A. from Oberlin College.