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Alexandra Samuel

Director, Social + Interactive Media Centre

Alexandra Samuel is an expert on social media and online participation. Her writing and research focus on how social media is transforming work, politics, and personal relationships. As a principal with Social Signal, one of the world’s first social media agencies, she has shaped the online strategy for a wide range of online community projects, including Tyze, Change Everything and NetSquared. She blogs about social media and online culture for, Harvard Business Review and on She holds a Ph.D. in Political Science from Harvard University and a B.A. from Oberlin College.

Welcome to the SIM Centre

The Social + Interactive Media Centre is a new research centre that supports a wide range of applied social, interactive and design projects. Funded by a 5-year grant from the Natural Sciences and Engineering Research Council (NSERC), the centre offers BC companies a way to tap the design, creative and technical expertise of Emily Carr faculty and students.