Is it a laboratory or is it a retail store? It's a question that Dawn Whitworth, Emily Carr's Manager of Research, asked designers at lululemon lab. The lululemon lab is essentially a design studio and a retail store in one. And, with its commitment to sustainable design Whitworth recognized the potential for student led projects and designs. For the past three years Emily Carr students and grads have worked within lululemon's head office, lululemon lab and more recently lululemon's sister company ivivva. As part of a robust sustainability curriculum Prof Helene Day-Fraser has led research on lululemon's sustainabilty themes and displays, often teaching classes from lululemon lab. Offering a new pedagogical and applied research approach Day-Fraser and her students have designed and built traffic-stopping installations.