You don't have to be a rock star to want an engaged and attentive audience. So when ECUAD professor Glen Lowry saw, a social media tool created by the Vancouver-based company Work at Play for rock stars like David Usher and Nelly Furtado, he recognized its potential for the classroom. Lowry and fellow professor Joy James partnered with Work at Play to adapt DEQQ for use in their English 101 course and a graduate seminar, where it supported Twitter-like conversations among students.
Through the deployment of DEQQ in the Emily Carr classroom, industry partner Work at Play was to able to refine DEQQ's functionality and workflow, and to assess DEQQ's potential for supporting engaged online conversations That opportunity couldn't have come at a better time: the insights gained from this experiment helped make the most of DEQQ's deployment as the social media platform for the Canucks. DEQQ's success as a community for Canuck fans led to its adoption as the social media platform for all the Canadian teams in the National Hockey League.
